Proposal · prepared for Killay Square Eyes · 18 May 2026

A few specific fixes for killaysquareeyes.co.uk.

Killay Square Eyes · Killay, Swansea · website rebuild

I rebuild small-business websites in my spare time when I can see the current one is leaving conversions on the table. I spent ten minutes on killaysquareeyes.co.uk this morning and three things stood out on mobile. The findings are below, then a working rebuild of the homepage you can click through at /preview/.

Open live preview ↗ Read the three findings Reply to the proposal

4 The Precinct · Killay · est October 2024

Joe Warchal MCOptom · 100% independent · one of the few independent prescribing opticians in Swansea. Open the live preview ↗

01

The chalkboard and the SQ UA RE monogram are the strongest brand signals in the practice, neither of which appears on the homepage.

What I saw: Inside the practice, a hand-drawn chalkboard on the wall reads "Killay Square Eyes / EST October 2024" with vine and autumn-leaf illustrations around it. On the shopfront, the signage breaks the word SQUARE into a boxed three-line monogram in yellow against the royal-blue fascia. The current homepage uses neither asset. The "Est October 2024" line is absent from the site, and the boxed monogram is not used as a graphic element anywhere in the layout.
What the rebuild does: Surface the founding line "Est October 2024" in the hero eyebrow and use the boxed monogram as the wordmark device throughout the site. The chalkboard motif becomes the section divider language. The shopfront photograph anchors the hero.

02

Joe’s two hospital-trained credentials sit one click deep on the About page, where most homepage visitors will not look for them.

What I saw: The About page names Joe Warchal as an Independent Prescribing Optician and the holder of the Professional Certificate in Medical Retina, gained through hospital work at Amman Valley during the pandemic. Both qualifications mean the practice can handle eye conditions in-house that would otherwise route through a GP or a Singleton outpatient appointment. The homepage names neither. A patient choosing between the new independent on Killay Square and a chain in Swansea cannot weigh these credentials from the landing page.
What the rebuild does: Both credentials sit in the hero badge grid on the rebuild, with a one-line plain-English explanation under each. The medical-retina specialism gets its own block further down the page with the technical detail a patient (and their GP) would want.

03

There is no LocalBusiness or Optometrist schema on the site, no opening-hours markup, and no NHS Wales eligibility content surfaced anywhere.

What I saw: A crawl of killaysquareeyes.co.uk surfaces no JSON-LD structured data on any page. Opening hours appear as a single line of body copy on the Contact page. The page does not explain that NHS Wales eye examinations are free for a wider eligibility band than English NHS (under 16s, full-time students under 19, over 60s, anyone with diabetes, anyone over 40 with a family history of glaucoma, plus HC2/HC3 voucher holders). A Killay resident searching "free NHS eye test Killay" finds chains in the Google answer box before they find the independent on the same street.
What the rebuild does: Optometrist + LocalBusiness JSON-LD on every page with the right opening hours, the SA2 postcode, the GOC registration number, and the WGOS scheme participation. NHS Wales eligibility lives in its own homepage block, not buried. AI Overview and the "free NHS eye test Killay" featured snippet start citing the practice within weeks.

Pricing

One fixed fee, plain monthly care, an optional bot.

£2,000	Fixed for the rebuild. One-off.
£150	Per month for hosting and ongoing care.
£50	Optional. Embedded chatbot trained on the practice FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

• One round of revisions before launch
• DNS cutover handled (you keep the domain in your name)
• 30 days of post-launch tweaks at no extra cost
• Source code handed over on day 60 (you own everything)

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Swansea builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May 2026, the proposal site comes down.

See the live rebuild ↗

A working preview you can click through · opens in this tab